The purpose of this manual is to guide practitioners through implementing reusable packaging systems, from understanding the main models to overcoming common challenges, using insights, case studies, and data from recent reports and real-world pilots. By placing the European experience in dialogue with Georgia’s emerging initia- tives, the manual aims to provide a practical roadmap for companies, municipalities, and civil society actors to accelerate the shift from single-use to reuse. Reusable pack- aging is becoming a strategic opportunity to reduce waste, cut costs, and strengthen customer loyalty in a circular economy—both in the EU and in Georgia.