Okrovalley is a Georgian 7% Bilberry (wild blueberry) beverage built on family tradition and circular resource use.

The concept originates from years of harvesting blueberries in the high mountainous regions of Adjara, where the family has traditionally dried and exported them for medicinal purposes. This process actively involves local communities, creating diversified income opportunities in rural mountain areas and supporting the regional economy.

During the drying and processing stage, natural bilberry juice is released as a by-product. Previously underutilized, this resource became the foundation for the creation of OKrovalley. Transforming this residual juice into a value-added beverage represents the core circular principle behind the brand – converting production side-streams into new economic value.

The drink stands out for its high antioxidant properties, naturally derived from bilberry and preserved through minimal intervention processing methods.

Okrovalley generates a multi-dimensional impact:

• Reduces material losses within the primary processing chain
• Creates additional economic value from existing agricultural resources
• Strengthens local community engagement in highland regions
• Promotes sustainable and responsible use of forest-based resources

The brand Okrovalley serves as an example of how traditional agricultural practices can evolve into a circular business model that integrates social, environmental, and economic benefits, while creating a unique product distinguished by high antioxidant value and refined sensory qualities.