In Georgia, packaging reuse systems are already being successfully implemented by companies that have prevented thousands of single-use waste items through the circulation of reusable packaging and have chosen a more sustainable path for resource management:
CAMPA has introduced a reusable glass bottle system in the HoReCa sector. Within this model, empty bottles are collected at partner venues and returned to the production facility, where they are washed, sterilized, quality-checked, refilled, and placed back on the market. At this stage, CAMPA cooperates with Cavea Cinema and Parki Ar Minda, which support the bottle return process.
The multifunctional space Fabrika has replaced single-use plastic cups with reusable cups. This trust-based, deposit-free model has reduced plastic waste and cleaning costs. Before the system was introduced, more than half a million single-use plastic cups were discarded annually on-site. Under the new initiative, beverages are served in standardized reusable cups, which can be returned at Fabrika’s partner venues. The cups are then washed and prepared for reuse.
Reusable packaging is not a new concept; it was common practice for decades before being replaced by single-use packaging, shifting the focus from prevention to post-waste management. Today, as the limitations of recycling and waste management systems become increasingly evident, reuse has emerged as a priority within business strategies and environmental policies. Regulations such as the PPWR establish mandatory reuse targets for businesses. At the same time, rising raw material costs are making reusable models a more financially attractive option for companies operating in Georgia.
Test your knowledge. Answer the questions and find out how well you understand the Reuse model.
This quiz was prepared with the support of the European Union within the CIRCOLUTION campaign, which is part of the “Circular Cities and Regions in Georgia” project, implemented by CENN with the support of the European Union.
